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The petite Woman has always been at a distinct disadvantage when it comes to shopping for clothes and footwear. Petite Women make up a relatively small demographic in the market place and many designers and manufacturers choose to save operating costs by ignoring this segment of the market. Likewise retailers are often reluctant to invest inventory dollars on smaller sizes for fear they will not be able to sell them and hence lose money.
In these challenging business times it is hard to fault a smaller retailer for not carrying a large selection of smaller size footwear that may or may not sell. It makes far better business sense to stock more popular sizes that have a much larger demand and therefore, a better chance of selling. As someone who has worked in the shoe industry for most of my life I can confirm that a retailer will sell 15 to 20 pairs of Women's size 8 to every one pair of size 5.
If you live in a large city you may find one or two large retailers who will stock popular styles down to a size 5, but if you live in a rural area this is most often not the case. If you wear a size smaller than a size 5 there are almost no retailers anywhere that will have your size in stock.
For this reason many petite Women have been forced to shop for their shoes in the Children's department. I have never met a Woman with a smaller shoe size that did not resent this. Like most Women they would like to be able to dress in the latest fashions. Sneakers with unicorns on the toe and flashing lights in the soles may be great for little girls but not a mature Woman regardless of her stature.
Thirteen Years Online and Getting Better all the Time!
Petitefeet.com was founded in February 2000 for the fashion minded Woman with a smaller shoe size.
After more than 50 years in the shoe industry we saw the clear need for an online Women's shoe store that specializes in small sizes. Any Woman that wears a size 5 or smaller knows how hard it is to find name brand, fashionable shoes, sandals and boots in small sizes. Thanks to our affiliation with the top online retailers we are proud to offer more than one hundred brands and thousands of styles in Women's shoe size 5 and Smaller.
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